PRIVACY POLICY

INTRODUCTION

We highly value the trust you bestow upon us and acknowledge the paramount importance of secure transactions and information privacy. This Privacy Policy delineates how Armario Attire and its affiliates (collectively referred to as “Armario Attire,” “we,” “our,” or “us”) gather, utilize, share, safeguard, or otherwise process your personal information through the Armario Attire Website. While certain sections of the Platform may be browsed without registration, your personal information will primarily be stored and processed in India, possibly subject to data protection laws differing from those in your location. By accessing this Platform, providing your information, or availing any product/service offered herein, you explicitly agree to abide by the terms and conditions of this Privacy Policy, the Terms of Service, and the applicable service/product terms and conditions, subject to the laws of India, including those pertinent to data protection and privacy. Should you disagree, please refrain from using or accessing our Platform.

DATA COLLECTION
We gather your personal information concerning your identity, demographics, and interactions with us during our relationship. This includes details provided during sign-up/registration or Platform usage such as name, date of birth, address, telephone/mobile number, email ID, occupation, and any documentation shared as proof of identity or address. Additionally, we may request PAN, GST numbers, government-issued ID cards/numbers, and Know-Your-Customer (KYC) details to assess eligibility for certain products, services, or events, including but not limited to credit and payment products. Sensitive personal information like bank account or credit/debit card details, biometric data, or passwords may be collected to facilitate certain features aiding your shopping experience. We also gather information such as shopping behavior, preferences, call data records, device location, voice commands, and browsing history. This data helps us ensure a safe, efficient, and personalized experience, tailoring our services to meet your needs.

USAGE
We utilize personal information to furnish the requested services and offer the option to opt-out of marketing activities. This includes collecting payments, gauging consumer interest, informing about offers, customizing experiences, detecting and preventing errors, fraud, and criminal activities, conducting marketing research, and administering surveys. Furthermore, we collect and analyze demographic and profile data to enhance our product and service offerings. Your IP address assists in diagnosing server issues and administering the Platform, while demographic information helps tailor your experience and content delivery.

We employ cookies and similar data collection devices on specific Platform pages to analyze webpage flow, measure promotional efficacy, and ensure trust and safety. Cookies, though, do not contain personal information and can be declined/deleted if your browser permits. However, this may affect certain features' accessibility, requiring more frequent password re-entry. Third-party cookies, such as those from Google Analytics, aid in marketing and analytics, providing insights into customer site usage.

SHARING

Internally, we retain your personal information, disclosing it as necessary to furnish services, fulfill legal obligations, enforce agreements, or facilitate marketing and advertising activities. In cases of legal obligations or to respond to legal processes, we may disclose personal information to government or law enforcement agencies. We also reserve the right to disclose information to enforce our Terms or Privacy Policy, respond to third-party claims, or safeguard users' rights, property, or safety.

SECURITY MEASURES

Adopting reasonable security practices and procedures, we strive to protect personal information from unauthorized access, disclosure, loss, or misuse, in line with international standards. While we maintain industry-standard security measures and update systems regularly, users must acknowledge the inherent risks associated with internet data transmission.

CHOICE/OPT-OUT

We offer users the option to opt-out of receiving non-essential communications after account setup. To unsubscribe from promotional communications, please utilize the unsubscribe link in the email.